Highlights
  • The training program is designed for those who want to build a solid career in the ever-growing digital marketing space.
  • Available for corporate training as well as classroom training.
  • Official partner for delivering the training program to eligible candidates under the Government of Karnataka’s skill development scheme.
Overview

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

In digital marketing, a reporting and analytics engine can be layered within a campaign which allows the organizations or brands to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made:

  • The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24×7 services to make the customer feel supported and valued.
  • The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.
  • Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.
  • Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

We have designed a Digital Marketing Specialist training program that allows participants to learn all the skills and techniques required to design, execute, and monitor digital marketing strategies, promote products and services online, and drive online traffic.

The following is the high-level outline that would be covered during the course:

  • Introduction to digital marketing
  • Website analytics
  • Social media analytics
  • Campaign management
  • Real-time bidding
  • Influencer marketing
  • Online reputation management
  • Digital marketing campaign case studies

The following are the high-level objectives of the Digital Marketing Specialist training program:

  • Setup, analyze, monitor, report, and act upon website analytics.
  • Setup, analyze, monitor, report, and act upon social media analytics.
  • Optimize websites and social media profile for search engines.
  • Create and execute online ad campaigns.
  • Design, build, and execute overall digital marketing strategy.
  • Build and maintain online reputation.
Corporate Training

We offer our Digital Marketing Specialist training program to corporates for up-skilling their resources. Since the requirements of corporates can be different on project-to-project basis, we do customize the training program to meet the specific needs.

Classroom Training

We deliver Digital Marketing Specialist training program in a classroom at one of our training centers. Please contact us to see if the enrolment is open for an upcoming batch.

In-College Training

We deliver Digital Marketing Specialist training program to engineering students in colleges so that the students are ready for being hired as digital marketing specialists after they complete their graduation.

Free Government-Sponsored Training

Coursenity, in affiliation with ACCPL, is an official partner for conducting Digital Marketing Specialist training program under the Government of Karnataka employment training schemes. The training, under the scheme, is free for eligible candidates.

Are you interested in our training programs and would like to know more? Please provide your contact information and we will get back to you as soon as possible.